Professional Experience

Executive Director, Muscular Dystrophy Association

2010-2015; 2018-present


Executive Summary: Lead local MDA district office by spearheading fundraising programs and events, marketing, advertising and public relations to raise awareness in the Southeast Louisiana and Gulf Coast Mississippi community about MDA’s mission and services.

  • Fundraising - Responsible for meeting annual financial goals of district; increased donations, grant funding and corporate support of district by 5-12% annually ensuring an increased net outcome for each calendar year.
  • Event Management – Plan, manage and execute fundraising and awareness events including logistics, community outreach, participant involvement, sponsorship and supply acquisitions; recruited and managed event committees and volunteers.
  • Client Relations - Maximize development opportunities by seeking new partners and fostering relationships through direct contact with corporate sponsors, community organizations and MDA families.
  • Strategic Planning - Develop and implement strategic business plans ensuring achievement of income and health care goals while reducing expenses and executing event campaigns.
  • Brand Awareness – Responsible for local awareness campaigns and messages including management of district social media pages and online presence; lead grass roots marketing through email targeting, social media campaigns, PSAs, media partnerships and appearances.
  • Management - Responsible for recruitment, hiring and development of personnel, paid staff and volunteers while maintaining a climate that attracted, retained and motivated a diverse staff of top quality people., 

Communications/Marketing Manager, Einstein Group Inc.

2015-2018


Executive Summary: Responsible for development of engaging communication and marketing strategies for charter school network and individual school locations. 

  • Communications - Created, implemented and oversaw internal and external communications with all stakeholders; managed and produced content across multiple platforms including website, social media, advertising and public relations; composed copy for and distributed network newsletter.
  • Marketing - Developed and executed strategic marketing plans including online, print, radio and television footprint to leverage positive accomplishments and increase enrollment; led community outreach efforts; designed and purchased internal and external marketing materials; led graphic design efforts ensuring consistent branding across school publications; served as in-house photographer and videographer.
  • Branding - Procured all specialty items, signage and brand displays ensuring proper use of Einstein image; developed brand strategy within each individual school and Einstein network group.
  • Operations - Assisted as needed with school operations including testing and facilities management; managed annual advertising and promotional items budget; purchased and coordination of uniform sales; coordinated school-wide events including open houses and staff events.

Marketing Assistant/Director Fan Entertainment, Montgomery Biscuits (Double A Affiliate of Tampa)

2005-2010

  

Executive Summary: Oversaw all aspects of the Fan Experience and Community Relations as well as broad marketing department function including internal department communication.

  • Management – Responsible for recruitment, training and scheduling of 50 member game day staff including control room, promotions and marketing interns.
  • Fan Entertainment – Produced entertainment and created game schedule/timeline for 70 home games including managing talent/guest entertainers, scripting, graphics and video; oversaw development of promotions and promotional calendar including theme nights, act appearances, children’s activities and special events; oversaw execution of sponsor contract elements in game promotions and stadium events.
  • Community Relations – Proactively arranged community opportunities and grass roots marketing/advertising opportunities for mascot, players and staff; oversaw review and creation of packages for in-kind donations; responsible for creation, monitoring, updating and management of team social network pages and community portion of team website; coordinated annual pocket schedule release party and delivery in market through corporate partnership.
  • Sales Liaison & Event Coordinator – Support Sales department in coordination and review of large events including pre-event planning, budgeting and execution; designed materials for sales initiatives including flyers, visual aids, emails and other needs; coordinated web automated sales force efforts by target and cycle focus.
  • General Marketing – Responsible for development and writing of yearly marketing plans and budgets; served as interim Media Relations Manager for team during two off-seasons including writing press releases, updating online team website and coordinating media partnerships.

Sales Assistant, Louisiana IceGators

2003-2005


Executive Summary: Originally hired as a sales assistant and quickly promoted to position overseeing all game operations and ticket functions. 

  • Game Operations - Recruited, trained and supervised promotional staff and team mascot; developed game promotions, children’s activities and schedules.
  • Ticket Administrator – Tracked and maintained all account databases including season and group tickets; serviced all season account holders; responsible for marketing collateral to recruit new sales.
  • Sales Assistant – Designed sales materials including flyers, brochures and posters; assisted in sales efforts.

SKILLS

  • Microsoft Operating System; Programs including Word, Excel, Power Point, Publisher and Outlook
  • Mac Operating System X
  • Adobe Creative Suite (Photoshop, Illustrator, PageMaker, InDesign)
  • Social Media Platforms including Facebook, Twitter, InstaGram, YouTube and Pinterest
  • Wordpress, Mail Chimp, Google +, Email Marketer, Constant Contact and Blackbaud

Education

Louisiana State University

August 1999 - May 2003

B.A. Mass Communications, Cum Laude

GPA 3.7


Collegiate Organizations & Programs

Delta Zeta, LSU Batgirls


Manship School of Mass Communications Summer Study Abroad

London, England & Edinburgh, Scotland

July-August 2002

Continuing Education & Professional Development

Udemy Seminars

The Complete Digital Marketing Bootcamp

Social Media Marketing Mastery

Punctuation Mastery


Facebook Community Boost Workshop