Professional Experience

Communications/Marketing Manager, Einstein Group Inc.

November 2015 - present


Executive Summary: Responsible for development of engaging communication and marketing strategies for charter school network and individual school locations. 

  • Communications - Create, implement and oversee internal and external communications with all stakeholders; manage and produce content across multiple platforms including website, social media, advertising and public relations; compose copy for and distribute network newsletter.
  • Marketing - Develop and execute strategic marketing plans including online, print, radio and television footprint to leverage positive accomplishments and increase enrollment; head community outreach efforts; design and purchase internal and external marketing materials; head graphic design efforts ensuring consistent branding across school publications; serve as in-house photographer.
  • Branding - Procure all specialty items, signage and brand displays ensuring proper use of Einstein image; develop brand strategy within each individual school and Einstein network group.
  • Operations - Assist as needed with school operations including testing and facilities management; manage annual advertising and promotional items budget; purchase and coordination of uniform sales; coordinate school-wide events including open houses and staff events.

Executive Director, Muscular Dystrophy Association

May 2010 - August 2015


Executive Summary: Led local MDA district office by spearheading fundraising programs and events, marketing, advertising and public relations to raise awareness in the Southeast Louisiana community about MDA’s mission and services.

  • Fundraising - Responsible for meeting annual financial goals of district with current net budget requirement of $1.2 million; increased donations/sponsorships of district by 5-12% annually ensuring an increased net outcome for each calendar year.
  • Event Management – Planned, managed and promoted fundraising and awareness events including logistics, community outreach, participant involvement, sponsorship and supply acquisitions; recruited and managed event committees and volunteers.
  • Client Relations - Maximized development opportunities by seeking new partners and fostering relationships through direct contact with corporate sponsors, community organizations and MDA families.
  • Strategic Planning - Developed and implemented strategic business plans ensuring achievement of income and health care goals while reducing expenses and executing event campaigns.
  • Brand Awareness – Responsible for local awareness campaigns and messages including management of district social media pages and online presence; led grass roots marketing through email targeting, social media campaigns, PSAs, media partnerships and appearances.
  • Management - Responsible for recruitment, hiring and development of personnel, paid staff and volunteers while maintaining a climate that attracted, retained and motivated a diverse staff of top quality people.

Director Fan Entertainment/Community Relations, Montgomery Biscuits (Double A Affiliate of Tampa)

August 2005 - February 2010

  

Executive Summary: Oversaw all aspects of the Fan Experience and Community Relations as well as broad marketing department function including internal department communication.

  • Management – Responsible for recruitment, training and scheduling of 50 member game day staff including control room, promotions and marketing interns.
  • Fan Entertainment – Produced entertainment and created game schedule/timeline for 70 home games including managing talent/guest entertainers, scripting, graphics and video; oversaw development of promotions and promotional calendar including theme nights, act appearances, children’s activities and special events; oversaw execution of sponsor contract elements in game promotions and stadium events.
  • Community Relations – Proactively arranged community opportunities and grass roots marketing/advertising opportunities for mascot, players and staff; oversaw review and creation of packages for in-kind donations; responsible for creation, monitoring, updating and management of team social network pages and community portion of team website; coordinated annual pocket schedule release party and delivery in market through corporate partnership.
  • Sales Liaison & Event Coordinator – Support Sales department in coordination and review of large events including pre-event planning, budgeting and execution; designed materials for sales initiatives including flyers, visual aids, emails and other needs; coordinated web automated sales force efforts by target and cycle focus.
  • General Marketing – Responsible for development and writing of yearly marketing plans and budgets; served as interim Media Relations Manager for team during two off-seasons including writing press releases, updating online team website and coordinating media partnerships.

Administrative/Sales Assistant & Game Operations, Louisiana IceGators

June 2003 - May 2005


Executive Summary: Originally hired as a sales assistant and quickly promoted to position overseeing all game operations and ticket functions. 

  • Game Operations - Recruited, trained and supervised promotional staff and team mascot; developed game promotions, children’s activities and schedules.
  • Ticket Administrator – Tracked and maintained all account databases including season and group tickets; serviced all season account holders; responsible for marketing collateral to recruit new sales.
  • Sales Assistant – Designed sales materials including flyers, brochures and posters; assisted in sales efforts.

SKILLS

  • Microsoft Operating System; Programs including Word, Excel, Power Point, Publisher and Outlook
  • Mac Operating System X
  • Adobe Creative Suite (Photoshop, Illustrator, PageMaker, InDesign)
  • Social Media Platforms including Facebook, Twitter, InstaGram, YouTube and Pinterest
  • Wordpress, Mail Chimp, Google +, Email Marketer, Constant Contact and Blackbaud

Education

Louisiana State University

August 1999 - May 2003

B.A. Mass Communications, Cum Laude

GPA 3.7


Collegiate Organizations & Programs

Delta Zeta, LSU Batgirls


Manship School of Mass Communications Summer Study Abroad

London, England & Edinburgh, Scotland

July-August 2002

Continuing Education & Professional Development

Udemy Seminars

The Complete Digital Marketing Bootcamp

Social Media Marketing Mastery

Punctuation Mastery